Author shows what it means to have the world’s greatest job.
Media hook: author is a multi-hit viral sensation with 5.3 million views of most recent video in only three weeks.
Preorder campaign: enter proof of preorder purchase on Apollo website to receive a free bar of chocolate.
Entertaining and moving book from outsized personality is perfect for media.
Chocolate is a $21 billion dollar industry.
6in X 9in
Eight-page color photo insert